UBA in aggressive deposit mobilisation
United Bank for Africa has introduced a new product targeted at the younger generation as part of its efforts to mobilise savings deposit.
The bank said it was set to build a new generation of loyal customers with its new set of products tailored towards meeting the unique needs of teenagers and young adults.
A statement by the lender said the product, called Next-Gen account, was designed to offer special privileges and opportunities to account holders.
The statement quoted the bank’s Group Managing Director, Mr. Phillips Oduoza, as saying at the inauguration of the product in Lagos that the “Next Gen is about capturing and engaging the next generation of educated and enlightened professionals, employees, entrepreneurs, self employed persons from all walks of life, early in their financial life cycle.”
Oduoza was represented at the event by the Executive Director, Treasury and International Banking, UBA, Mr. Femi Olaloku.
According to the bank, the new account is designed to appeal to the educated and enlightened teenager and young adult from ages 13 to 34.
Oduoza said, “This is a product that grows with the customer from his or her teenage years to when he or she becomes a young adult. Next Gen is unique in the banking industry because it is not really a product. It is a partnership where the bank is taking on a mentorship role to guide customers into a future life of prosperity.”