P&G boosts education with “Always Forward Ever” Campaign
Procter and Gamble Nigeria, leaders in the fast moving consumer goods have unveiled a new consumer contest “Always Moving Forward” to help boost girl child education in Nigeria. The contest is a part of the activities lined up to launch the company’s new thematic campaign tagged ‘Always Forward Ever’.
The contest, which is open to all girls between the ages of 12 and 18 years, will see them answer the question, “Who will you be in 10 years from now?” The contestants’ answers, which will come in form of a short profile titled, “Me in 10 Years”, will attempt to articulate their dreams and forecast their achievements in the next ten years. The fifty lucky winners who will emerge from the contest will be presented with educational grants worth N100, 000 each.
Speaking on the new campaign, Tolu Pogoson, Brand Operation and Integration Manager, said as the competition is in line with the brand promise of Always sanitary pad, which is to improve the lives of females, especially the teenagers, inspiring and empowering them to achieve a bright future.
“The contest, apart from the rich financial rewards it promises to the winners, is designed to inspire these young girls by providing them with an opportunity to think positively and work assiduously to achieve a bright future for themselves and the society,” said Pogoson.
Olatomiwa Akande, Brand Communications Manager, corroborates Pogoson, saying “the aim of the contest is to assist young aspirational females in their quest of attaining educational excellence.”
She informed that all intending contestants will have to register on the “Always Moving Forward” Facebook page to have the address of where to send in their profile entries, accompanied with three empty packs of Always Ultra sanitary towel.
She informed that the contest will close on August 15, 2014 and advised interested and eligible females to go to the “Always Moving Forward” Facebook page for more details on the contest.
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.
