Nigerian Business Landscape Thrives With Focus
The Managing Director of Nestle Nigeria Plc, Dharnesh Gordhon, has said that the current business environment in Nigeria requires an intense focus to maintain competitive edge in the market, this was said during the media launch of the new MAGGI Chicken cube.
Gordhon said that Nestle Nigeria has a history of delivering irrespective of economic condition of the environment, this according to him is “because of the strength of our brands, our consumer understanding and our program of continuous innovation and renovation of our product to ensure they are the best products available in the market.”
“A favourite in the Maggi portfolio, we have reformulated it to deliver our best-ever chicken seasoning, this launch will bring a renewed excitement to the category, to our retailers and for all consumers,”
The Nestle boss said that the company guided by its strategic roadmap has always considered how it could work smarter to deliver its promise to be the leader in nutrition, health and wellness.
He further stated that the company needs to challenge its established norms, noting “that is why we rethink our business models and find new ways to differentiate our products and provide value to our customers.”
In addition, he stressed that in pursuit of nutrition, health and wellness agenda and to further enhance its competitive edge, the company will continue to implement relevant innovation especially targeting the needs of low-income consumers most likely to suffer from micronutrient deficiencies.