Nestle introduces new Maggi Chicken cube with Toke Makinwa as brand ambassador
Consumers across Nigeria and beyond can now experience the new taste and packaging of their favourite chicken seasoning in style as Nestlé Nigeria plc formally introduces the new MAGGI chicken cube at the launch event held in Lagos yesterday.
The New MAGGI chicken cube was launched where Toke Makinwa, a popular OAP on Rhythm FM, presenter of ‘Trending’ on DSTV channel – HIPTV, pioneer of Vlog in Nigeria and co-presenter of ‘3Live Chicks’ TV programme was announced as the Ambassador of the New MAGGI Chicken. Tuface and Annie Macaulay-Idibia thrilled the crowd to an exciting party after Annie –Tuface’s wife endorsed the New MAGGI Chicken as a fantastic ingredient every woman needs in meal.
According to the Brand Manager, Maggi Flavors, Mr. Emeka Nwodo, the new seasoning enters the market in a strong position. “With a vibrant, intense and rich chicken flavor, the new product not only gives consumers a wider choice of Maggi tastes but also ensures that we satisfy the taste and need of every woman in the kitchen, which is to create meals worthy of celebration by her family and friends” he said.
The new product is part of ongoing effort to constantly improve Nestlé products and make them tastier, healthier, and affordable, with better nutritional value.
The entry of the new Maggi Chicken cube into Lagos markets and surrounding neighbourhoods is the first of many steps taken by Nestlé to launch the new product into the Nigerian market.
For Guy Kellaway, category business manager, Culinary, the brand continuously and consciously aims at bringing the best products for consumers; “with the new Maggi Chicken cube added to our seasoning range, we aim to deliver the best chicken seasoning in the market, delighting our consumers, rewarding our retail partners while maintaining the highest levels of quality that Maggi is known for.
“At Nestlé, our consumers are number one. We always strive to ensure we deliver above and beyond their expectations to gain their trust and loyalty. Over the years, Maggi has always been and will always be the first choice in seasoning for Nigerians.”
Maggi Chicken cube is one of the many flavours in Nestlé Nigeria’s seasoning portfolio. Other seasoning flavours include Maggi Star cube, Maggi Crayfish, and Maggi Mix’py in four different variants.
The highlight of the event was the presence of two foremost Lagos food outlets -Ghana High and White House. The two cafeteria’s shops were replicated at the event making it a novel idea and come across as recognition of their long standing relationship the MAGGI Brand. It was a day of fun, food and flavours with new MAGGI Chicken cube