Konga Delivers Nigeria’s Biggest Online Sales in One Day
The largest online mall in Nigeria, Konga.com recorded a massive flood of eager shoppers on its site during the Konga ‘Yakata’ sales period as many Nigerians made savings, with up to 70% discount on items purchased.
The Yakata sales which started on Thursday a day prior to the global Black Friday and ended midnight on Black Friday, gave shoppers two days of fantastic offers.
The CEO and founder of Konga.com Mr. Sim Shagaya expressed his deep gratitude to all customers that took part in the Yakata Sales saying, “Because of our customers, Konga and many small and medium size retailers that sell on our platform witnessed sales volumes that were simply staggering. We, as a people, have made a great leap forward towards the development of ecommerce in Nigeria and larger Africa”.
Mr. Sagaya disclosed that at its peak, Konga was processing N50 million worth of orders every hour and that Konga sold 500% more items in the two days of Yakata than it did in all of 2012.
His words: “We received thousands of orders within the first few hours of launching Yakata. The orders poured in from virtually every state in Nigeria and interestingly from several other countries as well. Following the Yakata sale, almost 100,000 items are now being shipped all over Nigeria.
Further remarking on the growth of Ecommerce in Nigeria, Shagaya said, “Over 40% of the people who shopped had never bought online before. With a significant part of Konga’s orders generated from mobile devices it shows that Ecommerce is really growing fast in Nigeria and it is a clear pointer that mobile is the way Nigerians will shop online in the future.
Some of the hottest deals recorded during the period were Haier Thermocool 3KVA remote control generator which sold at a remarkable N53, 750 at a discount of almost 60 percent; and the Lenovo A3300 Tablet which sold at N18, 000 instead of N30, 000.
