Celebrities Gather for TRACE/EMC Open House Party
By Eguko Efetive Oluwadiya
It was a roll call of celebrities from the Nigerian entertainment industry recently as the Sam Onyekwelume led Entertainment Management Company (EMC), threw a gig in honor of the co-founder of TRACE,Olivier Laouchez, who is visiting the country and also to unveil its new office in Lagos in the month of July.
In a chat with NigerianEcho Onyekwelume said EMC is in the business of provide winning platforms for the Nigerian creative industry to reach the international community, thus, the company has developed a strong relationship with those in the Nigerian entertainment circle. “Our platforms provide excellent opportunities for creative minds to fully maximise the merchandise value of their creative works. TRACE Urban for instance, is the first international platform to feature Nigerian music.” He said. “We play Nigerian music in heavy rotation across the globe and Naija artistes such as P Square, Iyanya and Flavor for instance are currently number one in terms of requests in the Caribbean because of the level of exposure TRACE give to them across the world.”
NigerianEcho investigation shows that the international exposure Nigerian artistes got on TRACE TV among others has created the high level of demand for Nigerian acts abroad and talented Nigerian entertainers are already cashing in on this phenomenon. As Nigerian artistes gain increased recognition across the world, there will be increase in foreign investment in them.
“Africans are very creative people” the EMC boss told NigerianEcho during the chat. “The rest of the world is looking up to us to bring freshness to the global entertainment scene. To do this successfully, we need indigenous entertainment companies that are willing to introduce international practices and exposure to the local industry; and that is what EMC stands for.”
The star studded house warming party provided an opportunity for all such major players in the industry to mix. The guests included Ramsey Noah, Kunle Afolayan, Ufuoma Ejenobor, Chidinmma –The kokoro Queen, Yvonne Ekwere and DJ Jimmy Jatt who provided music for the event
